"The Dr. Is In" Series
To support Life Insurance Awareness Month, I transformed existing content into a three-part digital mini-series called "The Dr. Is In," achieving high engagement and exceeding social media sharing benchmarks for advisor content—all while saving $7K and meeting a two-month turnaround.
CHALLENGE
For Life Insurance Awareness Month (LIAM), the business requested a shift from our traditional print campaign to more shareable, digital content for customers. I was tasked with transforming existing content from one of our thought leaders into a format that would not only resonate with customers but also encourage advisors to share it across their social networks.
OUTCOME
Within a two-month timeframe and with a cost savings of $7K, a mini-series called "The Dr. Is In" was developed, which was a collaborative effort with the creative team. This series repurposed presentations from our thought leader into three short videos and was featured on the main webpage for the month of the LIAM campaign. It also exceeded the benchmark for advisor-shared content on social media.
SERVICES
Creative Direction and Design Lead | Video Animation | Vendor Management | Set and Prop Styling
Video Footage Credit: Douglas Benedict
Video Footage Credit: Douglas Benedict
"The Dr is In" series appeared on the company website during Life Insurance Awareness month (LIAM).
Created branding around the series to peak interest.
The first of three videos, which dealt with starting a family, had a higher engagement rate compared to the other two.
Other Video Projects
Created concise, engaging video content that effectively communicated complex product information, enhancing awareness, understanding, and education among employees and advisors.
CHALLENGE
Creating effective video content for company-based products came with the challenge of delivering messages that were both informative, engaging, and concise. It was essential to capture the attention of employees and advisors to ensure they fully understood the material, especially for awareness and education purposes.
OUTCOME
The videos produced became valuable resources across the organization, supporting employee and advisor engagement. They were widely utilized to enhance understanding of key company offerings and initiatives, reinforcing awareness and education efforts.
SERVICES
Creative Direction and Design Lead | Content Creation | Video Production
Announcement video for the new advisor portal for Life Insurance.
Announcement video for the new advisor portal for Annuities.
